Art for a Cause…
I wanted to add an element of social responsibility to my existence. I regularly donate to charity and I am a Kiva supporter but I wanted to do something a little bit different, to create something that has meaning that can benefit others. I started the Pretty Words passion project as a way to do add something ‘fun’ to my life as it’s something I enjoy, however, I realised I could monetise my passion once people started liking my art on social media. This then led to the idea of creating motivational and inspirational quotes to sell and donate the profits to charity.
For this year, I’ve decided to support the #heforshe campaign from UN Women because it’s 2017 and about time we have gender equality in all aspects of our lives, whether it be education, healthcare or the workplace. The UN identified 17 Global Goals and addressing Gender Inequality is one of them. You can learn more here: #heforshe
All profits (selling price less fees and applicable taxes) from the sale of the digital versions of my hand lettered motivational and inspiration quotes will be donated. I will be completely transparent and publish verified earnings and donations regularly.